Louis Féraud

Louis Féraud (13 February 1921 – 28 December 1999) was a French fashion designer and artist. In 1950, Louis Féraud created his first "Maison de Couture" in Cannes and by 1955 had established a couture house in Paris on 88, Rue du Faubourg Saint Honoré and 57, rue Pierre-Charron. From the mid-1950s he was dressing the Parisian elite and designed the wardrobe of Brigitte Bardot for many of her movies. It wasn't however until 1958 that he presented his first haute couture collection in Paris. In the early 1960s Louis Féraud hired the designers Jean-Louis Scherrer, Margit Brandt and Per Spook. In 1970, he signed a contract with Fink (Germany) for a ladies' prêt-à-porter (ready-to-wear) collection. The year 1978 was an excellent one for Féraud: he won the "Golden Thimble Award" for his Spring/Summer 1978 Haute Couture Collection. He went on to claim this accolade again in 1984. In 1981 he created the fragrance Fantasque and selected Avon cosmetics to distribute it in 1982. It was the company's first designer perfume and proved to be an instant success. Feraud followed up with two more fragrances created in collaboration with Avon: Vivage in 1984 and Cote d'Azur in 1988. Meanwhile,…

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